A set reply does a task. The system does the whole job.
No jargon. Here's what I actually build, how it behaves, and how you stay in charge of it.
Two kinds of help.
Most of what trades get sold is the first kind. What I build is mostly the second.
A row of dominoes.
When this happens, do that, the same way every time. For example: when someone fills in your contact form, send them an email. It's useful, but it can't cope with anything unexpected.
A capable pair of hands in the office.
You give it a goal, not a script, and it works out the steps. It reads what comes in, makes sensible decisions, uses your apps (email, calendar, WhatsApp, your job software) and only comes to you when it really needs you.
A set reply does a task. The system does the whole job.
The same message, two ways.
A customer gets in touch at 9pm: "Got a leak over the back bedroom, can someone come and look?"
- 21:04 · New message
- CustomerGot a leak over the back bedroom, can someone come and look?
- A short replyThanks for your message, we'll be in touch.
- ThenNothing else happens until you see it in the morning. By then they may have rung someone else.
- 21:04 · New message
- CustomerGot a leak over the back bedroom, can someone come and look?
- Your businessSorry to hear that. Can you send a photo, and what's your postcode?
- Customer(sends a photo) M41
- Your businessThanks. If water's coming through, turn the stopcock off if it's safe to. We can come at 9am or 1pm tomorrow. Which suits?
- Customer9am please.
- Your businessBooked for 9am. You'll get a reminder in the morning.
- To youUrgent leak, M41, booked 9am. Photo attached.
Sample conversations. It uses your wording and your rules.
Where jobs usually get stuck.
The most common hold-ups I see in service businesses. Most firms have three or four of these.
| Where it gets stuck | What it costs you | What I can set up |
|---|---|---|
| Calls missed while you're on a job | The customer rings the next firm | An instant text or WhatsApp reply that gets the details and books a call-back or a survey |
| Quotes take days to go out | Jobs go to whoever quotes first | Quotes drafted from your survey notes and photos, ready for you to check and send the same day |
| Quotes go quiet | Work you've already priced never gets booked | Polite follow-ups at set times, stopped the moment they reply |
| Juggling the diary | Rebooking, no-shows, wasted trips | Booking, confirmations and a reminder the night before, so nobody's out when you turn up. Easy rescheduling when the weather turns |
| Chasing payment | Hours on the phone, cash tied up | Deposits, stage payments and a pay-now link on every invoice, with reminders that stop when they pay |
| Invoices done on a Sunday | Your weekend, or your partner's | Invoices, deposit requests and receipts go out on their own, and you both see what's been paid |
| Lost in WhatsApp | Photos and questions buried in forty chats, jobs priced late | Photos, postcodes and questions sorted into one list per customer |
| Asking for reviews | The job's finished and the customer never hears from you again | Texts in your name: a thank-you and Google review link the same day, one nudge, then check-ins at 2 weeks, 2 months, 6 months and 12 months |
| The same questions, over and over | Time lost to "do you cover...?" and "do you do guttering?" | A chat box on your site and WhatsApp that answers common questions, in your words |
| Typing the same thing twice | Admin evenings and mistakes | Details captured once, so you are not typing them into two places |
These hold-ups sit inside the six-part trades system. See the plans. Not sure which ones you've got? Take the two-minute self-check, then book the Free Website Check.
You stay in control.
It works for you, not instead of you. You decide how much it does on its own.
- Your rules
- What it can say, what it can book, and what it must always check with you, like prices, discounts or anything unusual.
- Your wording
- Nothing goes out in your name unless you've approved the wording.
- Every step logged
- Every message and booking is logged, so you can check it any time.
- Your apps
- It works with what you already use where possible: your phone, WhatsApp, email, calendar and job software.
- When you get the website
- Handed over from day one if you pay upfront, or after your 12th monthly payment: a full copy of the files and code, or the site moved into an account in your name. If you stop the monthly payments before the 12th, the site comes offline. The domain name is in your name either way. Hosting and care is a separate monthly service you can cancel any month. Missed calls texted back, the chat box and review requests run on a monthly plan. I don't set a minimum term on this page. The detail goes in writing before you start.
How much it does on its own.
Manual wind
It drafts, you send. The safest first step.
Hands-off
It runs, and you approve the big things.
Perpetual
It runs and reports back. You check in when you want to.
Show me the job that eats your evenings.
Book a free 30-minute callNo obligation. You talk to Callum.