Services

A website, the content, then the system on it.

I come out to trades in person across Manchester, Bolton, Stockport, Cheshire and the North West. The full package is the website, an on-site content day, then missed calls texted back. Handed over from day one if you pay upfront, or after your 12th monthly payment: a full copy of the files and code, or the site moved into an account in your name. Fixed setup plus a simple monthly plan, priced on your call.

Book a free 30-minute callThe first conversation is free. You talk to Callum.

I come out to the job.

Manchester, Bolton, Stockport, Cheshire and the North West.

Clockwork comes out to trades in person. I'm a former Gas Safe engineer. I've been on the tools since I was 16, and I've run a trades business with vans and a team, so I know the job.

On a content day I film and photograph the work. That footage goes on your website and your socials. The full package is the website, then the content, then missed calls texted back.

Start here.

Not sure what you need? The first step is free.

30 minutes

Free Website Check

A missed-call, website and reviews check. No cost, and nothing to buy on the call.

How the Free Website Check works

What it is: I look at the calls you miss, whether the website does its job, and whether every customer is asked for a review.
What you get: A straight recommendation: which plan, if any, is worth it, and what I'd leave alone. Prices on that call, not on this page.
What you do: Talk me through your week for 30 minutes. There's a two-minute self-check you can do first. It stays in your browser.

Three plans, by what you get.

No prices here. Fixed setup plus a simple monthly plan, priced on your call. Built for trades first, roofers especially, and it works the same for other businesses.

Foundation

Get found, and catch the enquiry.

Prices on your free call.

What's in it: Your website, a chat box on your site, and the Review Accelerator.
The outcome: People can find you, call or message from the page, and happy customers are asked for a Google review after the job.
When you get the website: Handed over from day one if you pay upfront, or after your 12th monthly payment: a full copy of the files and code, or the site moved into an account in your name. The chat box and review requests run on the monthly plan.

Growth

Text the missed call back, and win the old quote back.

Prices on your free call.

Adds: Missed calls texted back and Database Reactivation, on top of Foundation.
The outcome: Missed and out-of-hours calls get texted back, qualified and booked. Old quotes and past customers get a polite follow-up that stops when they reply.

Autopilot

The whole system, and a monthly call with me.

Prices on your free call.

Adds: The Referral Flywheel, the Lifetime Value System, and a monthly review call, on top of Growth.
The outcome: A simple ask sends the next customer your way. Servicing reminders, maintenance plans and seasonal check-ins bring last year's work back. Once a month we look at what's working.

The six parts.

Each one takes a job off you. I only fit the ones your plan includes, in your phone, WhatsApp, email, calendar and job software.

1 · Growth and Autopilot

Missed calls texted back

Texts back missed and out-of-hours calls, qualifies the job and books it.

What it does: Texts back in your business name and is upfront that it isn't you. Gets the job, the postcode and a photo, checks the diary and books the visit. A storm or leak call while you're on a roof, or at 2am, is marked urgent and you're told straight away.
You stay in control: It only says what you've approved. Prices and anything unusual always come to you first. You keep your number.

The useful line from the old missed-call reply still fits: "Sorry we missed you, we're up on a roof. What's the job and your postcode?" More on missed calls.

2 · Every plan

A chat box on your site

Website and messaging enquiries, and the lead captured.

What it does: Answers "do you cover...?" and "do you do guttering?" on your site and WhatsApp, in your words. Prices come to you first. Photos and postcodes land in one list per customer, not lost in forty chats.
What you do: Approve the wording once. The bits that need you come to your phone.

3 · Growth and Autopilot

Database Reactivation

Wins back old quotes and past customers.

What it does: Polite follow-ups on quotes that have gone quiet, and a proper note to past customers, stopped the moment they reply.
What you do: Approve the wording. Nothing chases someone who has already answered.

4 · Every plan

Review Accelerator

Reviews and aftercare. Once a job is marked done, texts or WhatsApps go out in your name.

Same day: A thank-you, and a direct Google review link. Every customer gets the link.
About 3 days: One gentle nudge, if there's no review yet.
About 2 weeks: "Everything still OK with the job?" A problem reply comes straight to you. It's flagged as well as the review link, never instead of it. Google doesn't allow review gating.
2 and 6 months: "How's things going?" It keeps you in mind for a referral or a word at the pub.
12 months: A check-up or service reminder, so there's a reason for the repeat work to come back.

When I ran my vans, the job got finished and I was straight onto the next one. The review never got asked for, and the customer never heard from me again. I'd done a great job and nobody knew. Now my system does the bit I never had time for. It thanks the customer, asks for the review, and checks in a few weeks and a few months later to see how things are going. So when their neighbour needs a roofer, or your name comes up at the pub, they remember the one who did a great job and kept in touch.

You approve the wording before anything goes out. No discount for a star. Sample same-day line: "Thanks for having us. A Google review would mean a lot. Here's the link." 83% of people who were asked to leave a review went on to leave one (BrightLocal, 2026, US survey). That's why the ask exists. It is not a promise of your numbers.

5 · Autopilot

Referral Flywheel

A simple ask, once the job is done, to send someone else your way.

What it does: Once the job is done, a simple ask: if you know someone who needs the same work, send them our way. The 2-month and 6-month check-ins in the Review Accelerator keep you in mind before that ask.
What it isn't: Not a discount scheme, and not a reward I invent on this page. You approve the wording.

6 · Autopilot

Lifetime Value System

Servicing reminders, maintenance plans, seasonal check-ins.

What it does: Gutters before winter. A look at last year's roof before the next storm season. If you sell a maintenance plan, the reminder goes out on time. The 12-month check-up text itself sits in the Review Accelerator, so it isn't a seventh part.
Bookings: Confirmations and a reminder the night before, so nobody's out when you turn up. Easy rebooking when the weather turns.

You stay in control.

You set the rules: what it can say, what it can book, and what it must always check with you. Nothing goes out in your name unless you've approved the wording. Every message and booking is logged, so you can check it any time.

Three ways it can run. Manual wind: it drafts, you send. Hands-off: it runs, you approve the big things. Perpetual: it runs and reports back.

Handed over from day one if you pay upfront, or after your 12th monthly payment: a full copy of the files and code, or the site moved into an account in your name. The system runs on the monthly plan.

How it's sold.

Handed over from day one if you pay upfront, or after your 12th monthly payment: a full copy of the files and code, or the site moved into an account in your name. The system runs on a monthly plan.

Fixed setup plus a simple monthly plan, priced on your call. I put what the plan covers in writing before I start. I don't set a minimum term on this page.

Handed over from day one if you pay upfront, or after your 12th monthly payment: a full copy of the files and code, or the site moved into an account in your name. If you stop the monthly payments before the 12th, the site comes offline. The domain name is in your name either way. Hosting and care is a separate monthly service you can cancel any month. If the monthly plan stops, what happens to missed calls, the chat box and review requests is in that written agreement.

I also do a practical half day with you and your team on the admin in your own business, in plain English. That's separate from the plans. Priced on your free call.

Fair questions.

What does it cost?

Fixed setup plus a simple monthly plan, priced on your free call. The first conversation is free. I don't publish plan prices here.

Am I tied in for a set number of months?

I don't state a minimum term on this site. Handed over from day one if you pay upfront, or after your 12th monthly payment: a full copy of the files and code, or the site moved into an account in your name. If you stop the monthly payments before the 12th, the site comes offline. The domain name is in your name either way. Hosting and care is a separate monthly service you can cancel any month. The system runs on a monthly plan. The detail goes in writing before you start.

Will I keep my phone number?

Yes. The number on your van, your cards and Google stays exactly the same.

When do I get the website?

Handed over from day one if you pay upfront, or after your 12th monthly payment: a full copy of the files and code, or the site moved into an account in your name. If you stop the monthly payments before the 12th, the site comes offline. The domain name is in your name either way. Hosting and care is a separate monthly service you can cancel any month. Missed calls texted back, the chat box and review requests run on a monthly plan.

Will customers know it isn't me?

It is upfront that it isn't you, and only says what you've approved. Prices and anything odd come to you first. You try it on your own phone before it goes live.

What about my customers' details?

They stay in the apps you already use: your phone, email, calendar and job software. I only use what I need to set things up and fix them. Read how I handle data.

It's just you. What if you're ill or on holiday?

Everything I build runs on its own, with backups in place, so it keeps working whether I'm at my desk or not. My own business runs the same way, so bookings and messages don't stop when I'm away.

What if I don't know what I need?

That's what the Free Website Check is for. I'll tell you straight what's worth doing and what isn't.

Do you only work with roofers?

Roofers are where I've started, because that's the work I can show. The same system works for plumbers, sparks, builders and other service businesses. The roofers page is the specific one.

Your 30 minutes

Not sure where to start? Start with a call.

Book a free 30-minute call

No obligation. You talk to Callum.

Call 07460 038202 WhatsApp Email Callum